Effective date: 1 March 2026
Last updated: 20 June 2026
Urban Forest Base ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit urbanforestbase.com or interact with our services.
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We may collect the following types of personal information:
Information you provide directly
- Contact details — name, email address, and message content when you submit our contact form
- Enquiry information — subject line, feedback, listing correction requests, or partnership enquiries
- Communications — records of correspondence when you email us or interact with our support team
Information collected automatically
- Device and browser data — IP address, browser type, operating system, and device identifiers
- Usage data — pages visited, time spent on pages, referral URLs, and search queries within our site
- Location data — approximate location derived from your IP address (city or region level only)
- Cookies and similar technologies — see Section 4 below
Information we do not collect
We do not collect health records, veterinary treatment history, or sensitive medical information about your pets. We are an informational platform, not a healthcare provider.
2. How We Use Your Information
We use personal information for the following purposes:
- Responding to your enquiries and contact form submissions
- Processing listing update or removal requests from veterinary clinics
- Improving our website content, user experience, and directory accuracy
- Analysing aggregated usage patterns to understand how visitors use our platform
- Sending administrative communications related to your enquiry (not marketing unless you opt in)
- Complying with legal obligations and protecting our rights
3. Disclosure to Third Parties
We do not sell, rent, or trade your personal information. We may share information with third parties only in the following circumstances:
- Service providers — trusted partners who assist with website hosting, analytics, email delivery, or technical support, bound by confidentiality obligations
- Legal requirements — when required by law, court order, or government authority
- Business transfers — in connection with a merger, acquisition, or sale of assets, with notice provided where practicable
- With your consent — when you have explicitly agreed to disclosure
Some service providers may be located outside Australia. Where we disclose personal information overseas, we take reasonable steps to ensure recipients comply with privacy standards comparable to the APPs.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance functionality and analyse usage. Cookies are small text files stored on your device.
Types of cookies we use
- Essential cookies — required for basic site functionality and security
- Analytics cookies — help us understand how visitors interact with our site (e.g. page views, navigation paths)
- Preference cookies — remember your settings and choices during your visit
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. We do not use cookies to collect sensitive personal information or to track you across unrelated third-party websites for advertising purposes without your consent.
5. Data Storage and Security
We implement reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure, or destruction. These measures include encrypted connections (HTTPS), access controls, and secure hosting infrastructure.
While we take security seriously, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but will notify affected individuals and relevant authorities of data breaches as required by the Notifiable Data Breaches scheme under the Privacy Act.
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Contact form submissions are typically retained for up to 24 months unless a longer period is required for ongoing correspondence or legal compliance.
7. Your Rights
Under the Privacy Act, you have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate, incomplete, or out-of-date information
- Make a complaint about how we handle your personal information
- Withdraw consent where processing is based on consent (without affecting prior lawful processing)
To exercise these rights, contact us using the details in Section 10. We will respond within a reasonable timeframe, typically within 30 days.
8. Children's Privacy
Our website is intended for general audiences and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
9. Links to Third-Party Websites
Our website may contain links to external sites, including veterinary clinic websites and partner resources. We are not responsible for the privacy practices of third-party sites. We encourage you to review their privacy policies before providing personal information.
10. Contact Us
For privacy enquiries, access requests, corrections, or complaints, please contact:
Urban Forest Base — Privacy Officer
Email: hello@urbanforestbase.com
Address: Level 12, 1 Market Street, Sydney NSW 2000, Australia
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.